Click-to-visit format
Boingo’s click-to-visit module gives you a full-screen canvas to deliver a high-impact message and maximize CTR to your site. Create goodwill by giving users what they most desire, free Wi-Fi in exchange for a fully branded sponsorship attribution. The click-to-visit module is perfect for maximizing direct traffic, CTR, goodwill and post-click engagement.
Laptop/Tablet Design Specifications
Splash
When a user connects to one of our Wi-Fi hotspots the splash page is usually (depending on venue/format) the first page they will see when trying to access the web.

Splash specifications
- 1
Background: 1200x700px image OR solid color/gradient. Specify “centered on content box” or positioned in one of the four page corners. Each module shares the same background, this cannot be modified mid-flow.
DO NOT include message text OR important design elements in the background. Backgrounds are cropped on some devices and consistent results cannot be guarenteed.
- 2
Custom Box: Optional. Feel free to use custom colors, size, opacity, shadows & corner rounding. Keep under 530x500px.
- 3
Brand Logo: 250x60-120px. Transparent background.
- 4
Custom Button: 230x50-90px. Required text “Accept & Continue”. Transparent background.
Video

Video specifications
- 1
Background: 1200x700px image OR solid color/gradient. Specify “centered on content box” or positioned in one of the four page corners. Each module shares the same background, this cannot be modified mid-flow.
DO NOT include message text OR important design elements in the background. Backgrounds are cropped on some devices and consistent results cannot be guarenteed.
- 2
Custom Box: 700x500px or under. Optional. Feel free to use custom colors, size, opacity & corner rounding.
- 3
Message Banner: Optional. Width of video and 60px tall or under.
- 4
Video: 480x360 or 640x360. 15-30 seconds length. Will be skippable after 15 seconds. Audio allowed. Subtitles recommended and should be built into video file. Supported formats: .MOV, .MP4, .AVI.
Animation

Animation specifications
- 1
Background: 1200x700px image OR solid color/gradient. Specify “centered on content box” or positioned in one of the four page corners. Each module shares the same background, this cannot be modified mid-flow.
DO NOT include message text OR important design elements in the background. Backgrounds are cropped on some devices and consistent results cannot be guarenteed.
- 2
Custom Container: Optional. Feel free to use custom colors, size, opacity & corner rounding. DO NOT exceed 530x500px.
- 3
Message Banner: Optional. 480x60px.
- 4
Animation:
- 400-480px width 200-360px height.
- Max 15 second animation length
- Max file size 200kB
- 30fps maximum frame rate
- Audio is allowed, must include mute controls. Unmuted by default.
- Include both .SWF and .FLA files.
- There are two different types of Flash Animation modules: “Call to action Included”(A) and “Call to action not included” (B).
Note: You must choose one of the options below. In general, if your animation will have user-clickable buttons included at the end of the animation, then you should choose (A).
- A
Call to action included requirements:
- Final frame MUST include a button with text starting with “Connect and ...” (e.g. “Connect and Learn More”)
- Final frame MAY include a button or link with text starting with “No thanks” (e.g. “No thanks, just take me online”).
- Javascript callbacks:
- window.animationStarted() - When the Flash animation begins playing
- window.animationAccept() - When the “Connect and ...” button is clicked, this function must be called.
- window.animationReject() - When the “No thanks... ” button or link is clicked, this function must be called.
- B
Call to action Not Included requirements
- The advertisementís call to action messaging must not be present in the animation itself; it must be present in a different, subsequent module (for instance, the “Click-to-visit” module). The final frame shouldnít contain any interactive elements.
- Javascript callbacks:
- window.animationStarted() - When the Flash animation begins playing. (This should be executed on the first frame of the animation.)
- window.animationDone() - When the animation has completed playing and their is no further action for the user to take in the animation. (This will likely be on the last frame of the animation.)
A Note on Javascript Callbacks
Your Flash animation will need to make callbacks into our Javascript in order to properly integrate with the sponsorship experience.
In AS3
You will be using the
flash.external.ExternalInterface
class; you can find documentation for this Interface here: Adobe HelpFor example in order generate an alert popup you would do:
ExternalInterface.call("alert('Hello world!')")
Note that a string is being passed to the `call` function.
In AS2
You will be using the
getURL
global function; you can find documentation for this function here: Adobe HelpFor example in order generate an alert popup you would do:
getURL("javascript:alert('Hello world!')")
.
Note that a string is being passed to the `call` function.
Text Match Specifications

Text Match specifications
- 1
Background: 1200x700px image OR solid color/gradient. Specify “centered on content box” or positioned in one of the four page corners. Each module shares the same background, this cannot be modified mid-flow.
DO NOT include message text OR important design elements in the background. Backgrounds are cropped on some devices and consistent results cannot be guarenteed.
- 2
Custom Box: Optional. Feel free to use custom colors, size, opacity & corner rounding. Keep under 530x564px.
- 3
CTA Message: 480x320px max. Should contain a button beginning with the text “Connect and ...” Should be transparent or compatible with being set against the defined box.
- 4
Text match: Appears greyed inside the text box. Max 40 characters.
- 5
Submit Button:: 230x50-90px. Must contain text “Submit and Connect”.
Poll

Poll specifications
- 1
Background: 1200x700px image OR solid color/gradient. Specify “centered on content box” or positioned in one of the four page corners. Each module shares the same background, this cannot be modified mid-flow.
DO NOT include message text OR important design elements in the background. Backgrounds are cropped on some devices and consistent results cannot be guarenteed.
- 2
Custom Box: Optional. Feel free to use custom colors, size, opacity & corner rounding. Keep under 700x500px.
- 3
Message Banner: 640x60px
- 4
Message Asset (optional, pick one):
Video - Aspect ratio should be 1:1, 6:5 or 4:3. Will be converted to 300px width.15-30 seconds length. Will be skippable immediately. Audio allowed.
Animation - 300x250 SWF animation. Max 15 second animation length. Will be skippable immediately. Max file size 60kB.
Static - 300x250 - 5
Survey Text:
Question - Max 80 characters. Recommended less than 40 characters.
4 response options - Each less than 40 characters. - 6
Custom Button: Optional, 230x50px. Must contain text “Submit and Connect”.
Call-to-action
The final page the user will see before accessing the web. Use this moment to solicit the desired action.

Call-to-Action specifications
- 1
Background: 1200x700px image OR solid color/gradient. Specify “centered on content box” or positioned in one of the four page corners. Each module shares the same background, this cannot be modified mid-flow.
DO NOT include message text OR important design elements in the background. Backgrounds are cropped on some devices and consistent results cannot be guarenteed.
- 2
Custom Box: Optional. Feel free to use custom colors, size, opacity, shadows & corner rounding. Keep under 530x500px.
- 3
Brand Logo: 480x360px Should contain a button beginning with the text “Wi-Fi Connect & ...”. E.G. “Wi-Fi Connect & Save now!” Must contain a “No thanks, take me online” button/link. Should be transparent or compatible with being set against the container. Positioning of buttons should follow your message and can be stacked or side-by-side. Position the action you WANT the user to take to the right.
Mobile Specifications
Splash
When a user connects to one of our Wi-Fi hotspots the splash page is usually (depending on venue/format) the first page they will see when trying to access the web. This is the perfect opportunity to give a branded opener to your advertising push.
- 1
Background: 640x780px image OR solid color/gradient. Specify “centered on content box” or positioned in one of the four page corners. Each module shares the same background, this cannot be modified mid-flow.
DO NOT include message text OR important design elements in the background. Backgrounds are cropped on some devices and consistent results cannot be guarenteed.
- 2
Custom Box: Optional. Feel free to use custom colors, size, opacity, shadows & corner rounding. Keep under 320x500px.
- 3
Brand Logo: 250x60-120px. Transparent background.
- 4
Custom Button: 230x50-90px. Required text “Accept & Continue”. Transparent background.
Video
Video specifications
- 1
Background: 640x780px image OR solid color/gradient. Specify “centered on content box” or positioned in one of the four page corners. Each module shares the same background, this cannot be modified mid-flow.
DO NOT include message text OR important design elements in the background. Backgrounds are cropped on some devices and consistent results cannot be guarenteed.
- 2
Custom Box: 320x500px or under. Optional. Feel free to use custom colors, size, opacity & corner rounding.
- 3
Message Banner: Optional. Width of video and 60px tall or under.
- 4
Video: 480x360 or 640x360. 15-30 seconds length. Will be skippable after 15 seconds. Audio allowed. Subtitles recommended and should be built into video file. Supported formats: .MOV, .MP4, .AVI.
Text Match Specifications
Text Match specifications
- 1
Background: 640x780px image OR solid color/gradient. Specify “centered on content box” or positioned in one of the four page corners. Each module shares the same background, this cannot be modified mid-flow.
DO NOT include message text OR important design elements in the background. Backgrounds are cropped on some devices and consistent results cannot be guarenteed.
- 2
CTA Message: 300x460px max. Should contain a button beginning with the text “Connect and ...” Should be transparent or compatible with being set against the defined box.
- 3
Text match Textbox: Appears greyed inside the text box. Max 40 characters.
- 4
Submit Button:: 300x180px max. Must contain text “Submit and Connect”.
Poll Specifications
Poll specifications
- 1
Background: 640x780px image OR solid color/gradient. Specify “centered on content box” or positioned in one of the four page corners. Each module shares the same background, this cannot be modified mid-flow.
DO NOT include message text OR important design elements in the background. Backgrounds are cropped on some devices and consistent results cannot be guarenteed.
- 2
Custom Box: Optional. Feel free to use custom colors, size, opacity & corner rounding. Keep under 320x500px.
- 3
Message Banner: 300x60px
- 4
Message Asset (optional, pick one):
Video - Aspect ratio should be 1:1, 6:5 or 4:3. Will be converted to 300px width.15-30 seconds length. Will be skippable immediately. Audio allowed.
Animation - 300x250 SWF animation. Max 15 second animation length. Will be skippable immediately. Max file size 60kB.
Static - 300x250 - 5
Survey Text:
Question - Max 80 characters. Recommended less than 40 characters.
4 response options - Each less than 40 characters. - 6
Custom Button: Optional, 230x50px. Must contain text “Submit and Connect”.
Call-to-action
This is the final page the user will see before accessing the web. Use this moment to solicit the desired action.
Call-to-Action specifications
- 1
Background: 1200x700px image OR solid color/gradient. Specify “centered on content box” or positioned in one of the four page corners. Each module shares the same background, this cannot be modified mid-flow.
DO NOT include message text OR important design elements in the background. Backgrounds are cropped on some devices and consistent results cannot be guarenteed.
- 2
Custom Box: Optional. Feel free to use custom colors, size, opacity, shadows & corner rounding. Keep under 530x500px.
- 3
Brand Logo: 480x360px Should contain a button beginning with the text “Wi-Fi Connect & ...”. E.G. “Wi-Fi Connect & Save now!” Must contain a “No thanks, take me online” button/link. Should be transparent or compatible with being set against the container. Positioning of buttons should follow your message and can be stacked or side-by-side. Position the action you WANT the user to take to the right.
General Guidelines
- We need approved creative assets (according to the specs above) a minimum of two weeks prior to your campaign's launch date.
- Use the PSD template provided (red buttons at the top of this page) as the basis for your work.
- Provide all assets as separate layers or groups inside the PSD templates.
- The promo's background must remain the same throughout the entire flow of the promo.
- If any custom fonts are used, please provide the font files in the delivered assets.
- If possible, provide a brand style guide or brand color palette.
- Subtitles can be included in the video or can be sent as .SUB or .SRT files.
Tracking
Our ad server tracks events such as clicks, sessions, video views, and conversions. Analytics provided by our ad server can be segmented across devices, venues, and creatives. Third party click and impression trackers (DART, Atlas, Mediamind, etc.) can supplement our first party tracking. Feel free to contact us if you have any questions regarding your specific tracking needs.
Questions? Email us: zzMediaOps@boingo.com
